|With the lack of safe beauty products in the Middle East we know we need to look outside and all around the world. Building on our personal repertoire of favorite products, we’re always on the lookout for new and exciting brands so that ultimately, you only have to look in one place to see it all.|
Selected brands are evaluated based on three criteria: (1) Truly effective – they do exactly what they are supposed to. (2) Super clean – they are formulated with only the cleanest, non-toxic ingredients. (3) Environmentally ethical – they source eco-friendly, cruelty-free and sustainable ingredients.
|With safer alternatives easily accessible, we continue educating and activating women around to protect their health from harmful ingredients. We know the key to fulfill this mission is information and community, that’s why we’re always eager to partner with advocates who will propel our mission.|